The words that accompany your YouTube videos, once you’ve created them*, are a big part of how hard your channel, video and/or YouTube community at large will work for your brand or message. So never discount, half-arse, or rush the writing part. Every YouTube video can, and should be, organically optimised to derive the most value.
You should know, to start with, that I’m a hard-ass about most things when it comes to business writing:
• The phrase “I trust this email finds you well” (I hate it)
• The incorrect use of the verb “revert” (this makes me itch)
• Two spaces after a full stop (which should’ve vanished when women got the vote).
But, in a development that surprises many people, I’m no hard-ass when it comes to emojis.
A client of mine got very cross today. Not with me, thank goodness… But because her firm traditionally addresses its own clients as “Dear Sirs”.
Even when they are female or when they have not specified a preferred gender.
In 2021, this won’t do.
I’m on very good terms with myself.
I don’t have many confidence issues. I’m good and I know I’m good. I am the only child of a single mom who genuinely believed that one day I would either a) marry royalty or b) be President. I failed to achieve either. But she still loves me.
Why use descriptive writing in the first place? Because your readers are busy. Distracted. Overwhelmed with messaging. And it’s incredibly hard for your writing to stand out amidst the clamour and racket.
You’ll have seen in your own life how overall judgements about a person often inform our perception of their specific traits. This is called the ‘halo effect’. When we look at pretty privilege from a macrocosmic level, we find that it is interwoven with many aspects of our society. In our social circles, we can easily identify ‘the pretty one’, and we can recognise the privileges that he or she may be afforded as a result.
They take a lot of research and a LOT of brain power. They may be small, but they can’t be dashed off in an hour, or in the shower.
I was all set to pen a scathing indictment of mission and vision statements; items I occasionally refuse to write for my clients unless doing so culminates in a refusal to pay me. I hate them. And I’m not shy to say so.
Only one in nine people is a natural salesperson. The rest of us hate selling. Because, when it doesn’t work, it feels a lot like rejection. And rejection brings emotional pain. So let’s equip ourselves with better selling tools – especially in the age of COVID-19, when panic is everywhere, times are tough, friends are not few but hiding at home, and no-one needs more emotional pain.
A bodyguard in the Ethekwini municipality who usually earns around R20 000 a month before tax, claims R70 000 a month in overtime. A security
By Delilah Nosworthy
There are many ways of becoming more organised. First, figure out what “being more organised” means for you and how to order your life so that you feel like you’re in control of your day and not simply a victim of circumstances or running around like a headless chicken. Here are some personal tips you may find useful.
Emigrating, whether for a short-term job opportunity or a long-term change can be a stressful process. Pets are part of your family unit and your vet’s goal is to help you through the process of exporting your pet so that they can at least help carry some of the stress for you. Below are some useful tips from the lovely Somerset West, Teva Clinic Vet, Dr Karin Wilson.
Collagen is the main protein in our bodies, which is responsible for skin elasticity and healthy joints. It exists in the structural and connective tissues, including bones, muscles, tendons, ligaments, blood, and skin. Its rubbery structure provides these parts of the body with their strength and form. Believe it or not, it covers about three-quarters of your skin and comprises a third of the protein in your body.