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Tiffany Markman

5 design elements for writers to consider

Yoh. Content gets prettier every day. Back in 2008, when I started blogging, my highest priorities were capital letters, full stops and paragraph spacing. Today, we’re not in Copy Kansas anymore, Toto.

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Tiffany Markman

Why your writing matters on YouTube

The words that accompany your YouTube videos, once you’ve created them*, are a big part of how hard your channel, video and/or YouTube community at large will work for your brand or message. So never discount, half-arse, or rush the writing part. Every YouTube video can, and should be, organically optimised to derive the most value.

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Tiffany Markman

To emoji or not to emoji?

You should know, to start with, that I’m a hard-ass about most things when it comes to business writing:

• The phrase “I trust this email finds you well” (I hate it)
• The incorrect use of the verb “revert” (this makes me itch)
• Two spaces after a full stop (which should’ve vanished when women got the vote).

But, in a development that surprises many people, I’m no hard-ass when it comes to emojis.

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Tiffany Markman

How to brief a writer? Like this.

First things first: You have to tell us stuff.

Ever heard the expression, “Garbage in, garbage out”? If your writer doesn’t have solid, accurate facts to work from, the job’s gonna be a #fail.

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Tiffany Markman

“Dear Sirs”? In 2021? Nope. Here are the alternatives.

A client of mine got very cross today. Not with me, thank goodness… But because her firm traditionally addresses its own clients as “Dear Sirs”.

Even when they are female or when they have not specified a preferred gender.

In 2021, this won’t do.

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Tiffany Markman

Impostor Syndrome: Freelancer, do you get fraudy feelings?

I’m on very good terms with myself.
I don’t have many confidence issues. I’m good and I know I’m good. I am the only child of a single mom who genuinely believed that one day I would either a) marry royalty or b) be President. I failed to achieve either. But she still loves me.

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Tiffany Markman

What’s in a name?

Everything! This is the bit people usually obsess over when starting something new. As it happens, I didn’t.

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Tiffany Markman

How to overcome content shock in 2021

What I’m about to say is unlikely to shock you.

In 2018, we hit the point of “content shock”; i.e. the moment when more content is published each day than there are humans alive to consume it.

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Tiffany Markman

The Evolution of ‘Woke’

Do you consider yourself to be woke? If you do, you probably know that this term for being enlightened or aware, particularly about racism and social justice, is a political byword of African-American origin.

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Tiffany Markman

Manners maketh man. But who maketh manners?

I went to a school that was, shall we say, lenient in the comportment department. We greeted corridor-strolling teachers with a jaunty high five — or not at all. We were more rowdy than respectful. More passionate than polite.

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Tiffany Markman

The Ugly Truth About ‘Pretty Privilege’

You’ll have seen in your own life how overall judgements about a person often inform our perception of their specific traits. This is called the ‘halo effect’. When we look at pretty privilege from a macrocosmic level, we find that it is interwoven with many aspects of our society. In our social circles, we can easily identify ‘the pretty one’, and we can recognise the privileges that he or she may be afforded as a result.

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Tiffany Markman

Hey client! Pay up!

Money, money, money.

We all need it, but not everyone has to manage it as meticulously as freelancers do.

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Tiffany Markman

All eyeballs stop at numbers

I’m a words person, not a numbers person, and yet I’ve seen how the strategic inclusion of numbers makes the copy that I write and the training that I offer that much more powerful.

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Tiffany Markman
Tiffany Markman

Dear Apostrophe (A Love Letter)

Dear Apostrophe,

You and I have come a long way together. And now, as the rest of the world conspires to violate you, I hope you’ll accept this token of my love, understanding and support.

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Tiffany Markman

“I’ll THINK ABOUT IT.”

Only one in nine people is a natural salesperson. The rest of us hate selling. Because, when it doesn’t work, it feels a lot like rejection. And rejection brings emotional pain. So let’s equip ourselves with better selling tools – especially in the age of COVID-19, when panic is everywhere, times are tough, friends are not few but hiding at home, and no-one needs more emotional pain.

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Tiffany Markman

Why I won’t compete on price

My business policy is not to compete on price. Now I get that sometimes budgets are small. But what I don’t get is clients who pretend that small budgets aren’t small. That annoys me. Here’s why.

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Delilah Nosworthy
Delilah Nosworthy

Tips to become more efficient and organised

By Delilah Nosworthy
There are many ways of becoming more organised. First, figure out what “being more organised” means for you and how to order your life so that you feel like you’re in control of your day and not simply a victim of circumstances or running around like a headless chicken. Here are some personal tips you may find useful.

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Safrea Chronicle
Iza Grek
Iza Grek

On the edge of madness

My ‘must-read’ story On the edge of madness He was ugly. No doubt about it. Yet an intangible, subtle something drew me to him. He

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Useful guide on exporting your pets
Delilah Nosworthy
Delilah Nosworthy

A useful guide when preparing your pets for export

Emigrating, whether for a short-term job opportunity or a long-term change can be a stressful process. Pets are part of your family unit and your vet’s goal is to help you through the process of exporting your pet so that they can at least help carry some of the stress for you. Below are some useful tips from the lovely Somerset West, Teva Clinic Vet, Dr Karin Wilson.

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Collagen powder - Collmar with magnesium and hyaluronic acid
Delilah Nosworthy
Delilah Nosworthy

My experience with Collmar marine collagen

Collagen is the main protein in our bodies, which is responsible for skin elasticity and healthy joints. It exists in the structural and connective tissues, including bones, muscles, tendons, ligaments, blood, and skin. Its rubbery structure provides these parts of the body with their strength and form. Believe it or not, it covers about three-quarters of your skin and comprises a third of the protein in your body.

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Nic and Delilah cycling
Delilah Nosworthy
Delilah Nosworthy

The joy of the two-wheeled contraption:

By Delilah Nosworthy
Reflections on the intricate history of the bicycle and the freedom and joy it brings to both big and small humans, and in some cases, even little fluffy four-legged beings.

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Arja Salafranca
Arja Salafranca

Salt in the rooibos cappuccino

But this isn’t about the failure of a relationship. They happen all the time. That fact is almost a cliché. This is about what happens when you rise from the futon, this is what happens when you move and attempt to make a new life for yourself, this is about you stumbling to your friend’s kitchen on that August morning. 

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