In our racially-charged landscape, advertisers and marketers have to tread extremely carefully. Context is important: in fact it is vital.
This last week, Clicks and TreSemme got it disastrously wrong – it was a concatenation of circumstances that spelled disaster. However, what could have been a chance for constructive engagement and a national conversation was instead handed to a political party to make hay.
Adscene today gets behind the outcry to discover that, in fact, splitting hairs does matter.