Ad Scene

Ad Scene
Niki Moore

Mind the gap!

Today in Ad Scene, we discuss how messages get mixed up and misread… and what to do about it.

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Ad Scene
Niki Moore

Ooops, I did it again…

Advertising and marketing used to be an escape from reality. Nowadays, marketers are expected to take a stand on real life issues, and your ‘wokeness’

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Niki Moore

The Chicken that Could

In our regular column featuring the world of media and marketing, Niki Moore talks to CEO of Professional Evaluation and Research, Shanaaz Nel, about a very successful, very South African, marketing campaign

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