Guide to Good Writing

Tiffany Markman
Tiffany Markman

Dear Apostrophe (A Love Letter)

Dear Apostrophe,

You and I have come a long way together. And now, as the rest of the world conspires to violate you, I hope you’ll accept this token of my love, understanding and support.

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Tiffany Markman
Tiffany Markman

For true SEO, remember the human element.

Google has evolved so much that it is far too clever for nonsense practices like keyword stuffing. So, what to do? Remember the human element. Here are 6 tips for achieving organic SEO on websites.

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Tiffany Markman
Tiffany Markman

Multi-tasking is not a strength.

We’ve bought into the trope that tackling multiple tasks at once means faster results. That it’s a great way to impress a boss. That it should appear on every CV we send. That ably juggling work and kids and life and lockdown and ageing parents and socio-economic stressors is to be desired. But the newest thinking is that multi-tasking is actually a weakness.

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Tiffany Markman
Tiffany Markman

“Make me a thought leader,” you say?

Is thought leadership a real thing? Yes. Behind the buzzword is the admirable ambition of being viewed as a credible industry expert; someone who can offer insights worth listening to. Here’s what you should know about becoming one.

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