This is one of those stories that’s worth sharing for the sheer delight of the embellished rumour that the recipe survived the SS Quanza shipwreck, off the coast of East London, but this isn’t true an most likely crept in as some sort of marketing spin, somewhere along the way.
Over the coming weeks, I’d like to take you with me on regular trips down dusty farm roads and into post war imaginings, to times in history when regular people had brilliant ideas, and without knowing much about theoretical marketing, production, access to markets and advertising, as entrepreneurs are familiar with today – they ploughed through regardless and took their products to market, establishing brands that have stood the test of time.
Valentine’s Day 2021 is looking quite different to previous years… in fact, it’s almost nowhere to be seen.
Freelancing platforms like Fiverr bring together freelancers from countries across the world – but sadly they’re not attractive enough for professional, experienced designers to take up opportunities. This is a short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at Visual 8 on what I call ‘sausage factory design’.
So we’ve covered where we’re at in the Covid-19 media mix and we now know that online is where it’s at. The retailers that will turn out to be clear winners this year-end and into the future will need to adapt quickly to be more digitally savvy and price-sensitive to retain their existing customers.