Media and Marketing

Media and Marketing
Claudia Folgore-McLellan

Back to the Future – ‘Mrs H S Ball’s Chutney’

This is one of those stories that’s worth sharing for the sheer delight of the embellished rumour that the recipe survived the SS Quanza shipwreck, off the coast of East London, but this isn’t true an most likely crept in as some sort of marketing spin, somewhere along the way.

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Claudia Folgore-McLellan
Claudia Folgore-McLellan

Back to the Future – ‘SIMBA Chips’

Another amazing South-African brand that has been around since the days where we’d spot a friend an extra two bucks for a pack at the school tuck shop or spaza, is SIMBA Chips. Sharing is caring.

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Claudia Folgore-McLellan
Claudia Folgore-McLellan

Back to the Future – ‘Ouma Rusks’

Over the coming weeks, I’d like to take you with me on regular trips down dusty farm roads and into post war imaginings, to times in history when regular people had brilliant ideas, and without knowing much about theoretical marketing, production, access to markets and advertising, as entrepreneurs are familiar with today – they ploughed through regardless and took their products to market, establishing brands that have stood the test of time.

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Claudia Folgore-McLellan
Claudia Folgore-McLellan

Brand Audit – Say what?

A Brand Audit is literally like putting your brand, in it’s entirety, under the microscope and assessing it’s strengths, weaknesses and/or inconsistencies. In my opinion it’s an invaluable exercise.

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Claudia Folgore-McLellan
Claudia Folgore-McLellan

Keep Pushing.

Wouldn’t it be great if we could push a button and reset the world. At this point we’re all hoping for things to get back to ‘normal’. Don’t put your life and business on hold until then…we have to keep pushing!

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Claudia Folgore-McLellan
Claudia Folgore-McLellan

VISUAL 8 vs THE FIVERR’S OF THE WORLD

Freelancing platforms like Fiverr bring together freelancers from countries across the world – but sadly they’re not attractive enough for professional, experienced designers to take up opportunities. This is a short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at Visual 8 on what I call ‘sausage factory design’.

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Claudia Folgore-McLellan
Claudia Folgore-McLellan

COVID-tinted Future.

So we’ve covered where we’re at in the Covid-19 media mix and we now know that online is where it’s at. The retailers that will turn out to be clear winners this year-end and into the future will need to adapt quickly to be more digitally savvy and price-sensitive to retain their existing customers.

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Media and Marketing
Claudia Folgore-McLellan

COVID-19 The Game Changer_PART 2.

This week we continue the conversation on the impact that the Covid-19 global pandemic has had on media and we question if the use of digital media is in fact a fad or trend?

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Claudia Folgore-McLellan

COVID-19 – the Gamechanger.

Over the past six months as global lockdown measures were introduced, we’ve seen a distinct change in media communication in South Africa and globally. In this podcast we discuss consumer behaviour, advertising and media messaging through Covid-19.

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