Advertising and marketing used to be an escape from reality. Nowadays, marketers are expected to take a stand on real life issues, and your ‘wokeness’ is part of your brand. In Media and Marketing this week, Shanaaz Nel of PEAR talks about a company that got it right, and a company that got is very wrong.
First of all, the one that caused all the outrage: Kendall Jenner Pepsi
Then, where Heineken got it right: Open Your World
And… perhaps? Lighter is Better