Ooops, I did it again…

Advertising and marketing used to be an escape from reality. Nowadays, marketers are expected to take a stand on real life issues, and your ‘wokeness’ is part of your brand. In Media and Marketing this week, Shanaaz Nel of PEAR talks about a company that got it right, and a company that got is very wrong.

First of all, the one that caused all the outrage: Kendall Jenner Pepsi

Then, where Heineken got it right: Open Your World

And… perhaps? Lighter is Better

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Niki Moore

Niki Moore

I have been a freelance journalist for many years, and in that time I have seen the media profession change beyond all recognition. Trying to keep up with the change, constant upskilling to enable work on new platforms, working in every different format - these have prevented me from being bored! I can work in almost every format and field (print, online, radio, television); I enjoy writing on almost any topic; but I prefer current events, investigation, research, strategy, planning, teaching and project management.

The SAFREA Chronicle is a place where members of the Southern African Freelancers’ Association showcase their talents, while providing interesting, entertaining and thought provoking content for readers and viewers.

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