Have restaurants changed dramatically over 3 decades? You bet they have. Good or Bad? You decide after reading Peter Ucko’s thoughts
Lectures, punishment, fetching leaves, pushups, Bisley marksmanship, arseholes, and insanity. It was all there.
You should know, to start with, that I’m a hard-ass about most things when it comes to business writing:
• The phrase “I trust this email finds you well” (I hate it)
• The incorrect use of the verb “revert” (this makes me itch)
• Two spaces after a full stop (which should’ve vanished when women got the vote).
But, in a development that surprises many people, I’m no hard-ass when it comes to emojis.
Sh*t out of ideas for content marketing? Sick of your usual methods? Unsure where to start to generate some fresh nuggets or new items of value?
Whichever it is, here are some methods that work for me (and sometimes I generate 40 ideas at a time, so I know what I’m talking about).
First things first: You have to tell us stuff.
Ever heard the expression, “Garbage in, garbage out”? If your writer doesn’t have solid, accurate facts to work from, the job’s gonna be a #fail.
A client of mine got very cross today. Not with me, thank goodness… But because her firm traditionally addresses its own clients as “Dear Sirs”.
Even when they are female or when they have not specified a preferred gender.
In 2021, this won’t do.
Which are you? Which words do you use to describe yourself? Which choice have you made?
Freelancers of different types, styles, and specialties share one significant shortcoming: We never actually know what a “good rate” is.
August has been largely dominated by negativity in South African news, but then again, which month hasn’t. This month saw the release of crime statistics, which were eye-popping, to put it in the Police Minister’s words. More shocking stats came to light regarding the rate of teenage pregnancy in the country. In my opinion, that was to be expected in light of disruptions to learning as a result of the coronavirus pandemic. More women were murdered, during the month to celebrate women. The police have their work cut out for them, even though from the look of things, they have no clue where to start.
You might cry. I hope that you’ll laugh. Forced into military service kids found the 1960s apartheid army a cesspool of craziness & fun.
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