The words that accompany your YouTube videos, once you’ve created them*, are a big part of how hard your channel, video and/or YouTube community at large will work for your brand or message. So never discount, half-arse, or rush the writing part. Every YouTube video can, and should be, organically optimised to derive the most value.
You should know, to start with, that I’m a hard-ass about most things when it comes to business writing:
• The phrase “I trust this email finds you well” (I hate it)
• The incorrect use of the verb “revert” (this makes me itch)
• Two spaces after a full stop (which should’ve vanished when women got the vote).
But, in a development that surprises many people, I’m no hard-ass when it comes to emojis.
Sh*t out of ideas for content marketing? Sick of your usual methods? Unsure where to start to generate some fresh nuggets or new items of value?
Whichever it is, here are some methods that work for me (and sometimes I generate 40 ideas at a time, so I know what I’m talking about).
First things first: You have to tell us stuff.
Ever heard the expression, “Garbage in, garbage out”? If your writer doesn’t have solid, accurate facts to work from, the job’s gonna be a #fail.
A client of mine got very cross today. Not with me, thank goodness… But because her firm traditionally addresses its own clients as “Dear Sirs”.
Even when they are female or when they have not specified a preferred gender.
In 2021, this won’t do.
Freelancers of different types, styles, and specialties share one significant shortcoming: We never actually know what a “good rate” is.
I’m on very good terms with myself.
I don’t have many confidence issues. I’m good and I know I’m good. I am the only child of a single mom who genuinely believed that one day I would either a) marry royalty or b) be President. I failed to achieve either. But she still loves me.
“We all have the same 24 hours in the day”? Nope. I was told today that anyone can achieve radical productivity. That we all, and
Why use descriptive writing in the first place? Because your readers are busy. Distracted. Overwhelmed with messaging. And it’s incredibly hard for your writing to stand out amidst the clamour and racket.
Everything! This is the bit people usually obsess over when starting something new. As it happens, I didn’t.
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