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Safrea Chronicle
Message from the editor:

'Twas the month before Christmas, and all through the wide world
Countries shut out South Africa as Omi unfurled.
International flights got cancelled in a flash
Putting people in limbo, or in a mad dash.
And yet, Omicron was not unique to our region
It was popping up elsewhere, looking to be legion.
Our scientists who identified the ominous variant,
Deserve a standing ovation for being so transparent
And swiftly alerting the global community
Thus staving off a potential catastrophe.
And what of Omicron? Are symptoms mild or severe?
Has it, in Grinch style, stolen our Christmas this year?
It's still early days, but expert advice remains the same
Vaccines are what will end Covid's dangerous game.

******

Understandably, many people are hesitant about getting the jabs. Here though is a straightforward and entertaining Twitter thread explaining mRNA vaccines. The tweeter is a physician at the University of Saskatchewan and what he writes could help those who are anxious make up their minds.

That all said, it's a big blow to find ourselves, nearly two years after the pandemic took hold, confronting an ominous new monster. One day, though, we'll look back on these times and marvel at how we coped. Books will be written - many probably already are in the making. Perhaps you've even contemplated writing one? If so, you might be interested in this week's feature article in which Iza Grek gives some great tips on how to write and publish an e-book. In similar vein, Blake Wilkins shares his insight into writing, designing, and marketing a book.

Also in this week's miscellany you'll find a charming, lyrical piece by Jedrie Harmse; incisive tips from Tiffany Markman on copy layout and design; the low down on neuromarketing techniques; and another episode of life as an army conscript back in the day of national service.

Main Feature:

Do you have a book in you? Here are 6 ways to go about writing it.

Author: Iza Grek

Pick something close to your heart. Think about your hobbies and interests. What have you become expert at over the years due to the time spent accumulating knowledge. Review your expertise and jot down the main points of what you know. This will serve to create your outline and provide a framework for the chapters. You can now start to fill in the text.

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Writing takes focus
Poetry Feature:.

DIE NAG – IN KLEUR

Author: jedrie harmse
Categories: Jedrie Harmse, Poetry

'n Gedig vir Don McLean wat ons kon laat hoor wat Vincent vir ons wou verf.

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Vincent van Gogh starry night
Feature:

Fun in the 60s apartheid army. Trampolines and Manne – Part 6.

Author: Peter Ucko

Ladysmith was our new training ground as real "Manne" after basic training. We had to create opportunities for goofing off.

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army insignia 5SAI
Feature:

Narrative and B2B Neuromarketing Techniques

Author: Delilah Nosworthy

Michael Wood (Ontwerp) shares his insights about why neuromarketing techniques (NMTs) should be used to better market B2B solutions. Read on to see what he has to say about the study of our brain’s reactions to targeted marketing and communication stimuli.

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Neuromarketing techniques
Feature:

Design challenges beyond 101 under sharp scrutiny in Looted Gold

Author: Blake Wilkins

If you think that writing a book is challenging, then think again. You’ve been misinformed. Design challenges are just one of many difficulties you will encounter. Because the hard part is waiting just around the corner. After completing the maiden copy of the manuscript, you’ll launch into the lengthy reworking process. There could be many more iterations of the original …

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Design challenges beyond 101 under sharp scrutiny in Looted Gold

5 design elements for writers to consider

Author: Tiffany Markman

Yoh. Content gets prettier every day. Back in 2008, when I started blogging, my highest priorities were capital letters, full stops and paragraph spacing. Today, we’re not in Copy Kansas anymore, Toto.

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5 design elements for writers to consider
Disclaimer: The opinions expressed in this newsletter are those of the authors and do not necessarily reflect the views of Safrea or its members.
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