It will boil down to the grannies …again

COVID-19 in Zambia ‘Tuleisakamana’ (Stop Coronavirus) The old woman’s voice rings out surprisingly loud coming from such a fragile frame. She regularly gathers ripe granadillas from the hedge at the front gate. For the last week or so, I hear her singing nearly every day, reaching increasingly deeper into the hedge, rolling the fruit carefully […]

Explaining the explainer video: how to write a good video script

A big chunk of the success of your explainer video is down to the script. Because your concept can be spot-on, but if the words don’t ring true, resonate with the visuals, and hold the viewer for as long as possible, sorry for you. Here are 10 tips from someone who writes explainer video scripts for a living.