Podcasts

Claudia Folgore-McLellan
Claudia Folgore-McLellan

COVID-tinted Future.

So we’ve covered where we’re at in the Covid-19 media mix and we now know that online is where it’s at. The retailers that will turn out to be clear winners this year-end and into the future will need to adapt quickly to be more digitally savvy and price-sensitive to retain their existing customers.

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Media and Marketing
Claudia Folgore-McLellan

COVID-19 The Game Changer_PART 2.

This week we continue the conversation on the impact that the Covid-19 global pandemic has had on media and we question if the use of digital media is in fact a fad or trend?

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Claudia Folgore-McLellan

COVID-19 – the Gamechanger.

Over the past six months as global lockdown measures were introduced, we’ve seen a distinct change in media communication in South Africa and globally. In this podcast we discuss consumer behaviour, advertising and media messaging through Covid-19.

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Ad Scene
Niki Moore

Mind the gap!

Today in Ad Scene, we discuss how messages get mixed up and misread… and what to do about it.

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Ad Scene
Niki Moore

Ooops, I did it again…

Advertising and marketing used to be an escape from reality. Nowadays, marketers are expected to take a stand on real life issues, and your ‘wokeness’

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Book Worm
Niki Moore

A War Remembered

Part military history, part memoir, part exorcism… Norman McFarlane’s book is about his time as a ‘troopie’ during conscription, the war in Angola, and the

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