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Business
Tiffany Markman

All eyeballs stop at numbers

I’m a words person, not a numbers person, and yet I’ve seen how the strategic inclusion of numbers makes the copy that I write and the training that I offer that much more powerful.

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plant growing in hand
Business
Cindy Preller

Never let a good crisis go to waste

While many South African companies embarked on unique campaigns during hard lockdown and the subsequent levels of Covid-19 in South Africa, some went to creative and extraordinary measures to assist communities affected by the invisible novel virus.

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Business
Tiffany Markman

“I’ll THINK ABOUT IT.”

Only one in nine people is a natural salesperson. The rest of us hate selling. Because, when it doesn’t work, it feels a lot like rejection. And rejection brings emotional pain. So let’s equip ourselves with better selling tools – especially in the age of COVID-19, when panic is everywhere, times are tough, friends are not few but hiding at home, and no-one needs more emotional pain.

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Business
Tiffany Markman

Why I won’t compete on price

My business policy is not to compete on price. Now I get that sometimes budgets are small. But what I don’t get is clients who pretend that small budgets aren’t small. That annoys me. Here’s why.

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Shaw and Grace
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Anonymous

This sporting life

If cricket is such a sublime game why do some of its greatest exponents sound like they have swallowed a bottle of prosaic. A Weak in the News takes in the first Test at Old Trafford, casts an eye over South African football’s empty stadiums and wonders about rugby’s bosses.

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