Business

Business
Tiffany Markman

All eyeballs stop at numbers

I’m a words person, not a numbers person, and yet I’ve seen how the strategic inclusion of numbers makes the copy that I write and the training that I offer that much more powerful.

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plant growing in hand
Business
Cindy Preller

Never let a good crisis go to waste

While many South African companies embarked on unique campaigns during hard lockdown and the subsequent levels of Covid-19 in South Africa, some went to creative and extraordinary measures to assist communities affected by the invisible novel virus.

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Business
Tiffany Markman

“I’ll THINK ABOUT IT.”

Only one in nine people is a natural salesperson. The rest of us hate selling. Because, when it doesn’t work, it feels a lot like rejection. And rejection brings emotional pain. So let’s equip ourselves with better selling tools – especially in the age of COVID-19, when panic is everywhere, times are tough, friends are not few but hiding at home, and no-one needs more emotional pain.

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Business
Tiffany Markman

Why I won’t compete on price

My business policy is not to compete on price. Now I get that sometimes budgets are small. But what I don’t get is clients who pretend that small budgets aren’t small. That annoys me. Here’s why.

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Business
Tiffany Markman

Let’s speak plainly, shall we?

Plain language means that the average Joe should be able to understand every word of your fine print. It’s a legal imperative. Here’s some help.

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Business
Nicola Brown

What will you preserve?

All great leaders in history appear to have one thing in common.  They led primarily out of who they were, even though we celebrate what

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Business
Tiffany Markman

Explaining the explainer video: how to write a good video script

A big chunk of the success of your explainer video is down to the script. Because your concept can be spot-on, but if the words don’t ring true, resonate with the visuals, and hold the viewer for as long as possible, sorry for you. Here are 10 tips from someone who writes explainer video scripts for a living.

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