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Tiffany Markman

“Dear Sirs”? In 2021? Nope. Here are the alternatives.

A client of mine got very cross today. Not with me, thank goodness… But because her firm traditionally addresses its own clients as “Dear Sirs”.

Even when they are female or when they have not specified a preferred gender.

In 2021, this won’t do.

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Tiffany Markman

What’s in a name?

Everything! This is the bit people usually obsess over when starting something new. As it happens, I didn’t.

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Tiffany Markman

How to overcome content shock in 2021

What I’m about to say is unlikely to shock you.

In 2018, we hit the point of “content shock”; i.e. the moment when more content is published each day than there are humans alive to consume it.

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Tiffany Markman

Hey client! Pay up!

Money, money, money.

We all need it, but not everyone has to manage it as meticulously as freelancers do.

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Tiffany Markman

All eyeballs stop at numbers

I’m a words person, not a numbers person, and yet I’ve seen how the strategic inclusion of numbers makes the copy that I write and the training that I offer that much more powerful.

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Business
CindyPreller

Never let a good crisis go to waste

While many South African companies embarked on unique campaigns during hard lockdown and the subsequent levels of Covid-19 in South Africa, some went to creative and extraordinary measures to assist communities affected by the invisible novel virus.

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