I was all set to pen a scathing indictment of mission and vision statements; items I occasionally refuse to write for my clients unless doing so culminates in a refusal to pay me. I hate them. And I’m not shy to say so.
Only one in nine people is a natural salesperson. The rest of us hate selling. Because, when it doesn’t work, it feels a lot like rejection. And rejection brings emotional pain. So let’s equip ourselves with better selling tools – especially in the age of COVID-19, when panic is everywhere, times are tough, friends are not few but hiding at home, and no-one needs more emotional pain.
Email signatures. Such a small thing. Such a fraught issue, jam-packed with dilemmas. To keep it small or make it beeg? To brand the guts out of it or opt for plain text humility?
Grammar Police can be mean. We care about language and communication, and we want to ensure that people are understood clearly. But we often overstep the boundaries of appropriate correction.
A big chunk of the success of your explainer video is down to the script. Because your concept can be spot-on, but if the words don’t ring true, resonate with the visuals, and hold the viewer for as long as possible, sorry for you. Here are 10 tips from someone who writes explainer video scripts for a living.