Hey client! Pay up!
Money, money, money.
We all need it, but not everyone has to manage it as meticulously as freelancers do.
Money, money, money.
We all need it, but not everyone has to manage it as meticulously as freelancers do.
Children’s books and poetry have a lot to teach us, as adult content marketers, about what works and what doesn’t.
They take a lot of research and a LOT of brain power. They may be small, but they can’t be dashed off in an hour, or in the shower.
I’m a words person, not a numbers person, and yet I’ve seen how the strategic inclusion of numbers makes the copy that I write and the training that I offer that much more powerful.
While many South African companies embarked on unique campaigns during hard lockdown and the subsequent levels of Covid-19 in South Africa, some went to creative and extraordinary measures to assist communities affected by the invisible novel virus.
I was all set to pen a scathing indictment of mission and vision statements; items I occasionally refuse to write for my clients unless doing so culminates in a refusal to pay me. I hate them. And I’m not shy to say so.
Only one in nine people is a natural salesperson. The rest of us hate selling. Because, when it doesn’t work, it feels a lot like rejection. And rejection brings emotional pain. So let’s equip ourselves with better selling tools – especially in the age of COVID-19, when panic is everywhere, times are tough, friends are not few but hiding at home, and no-one needs more emotional pain.
When you’re dealing with all of the unfamiliar pressures that accompany digital presentations, you must ensure that all your other ducks are in a row. Here are some quick content, design and presentation tips.
My business policy is not to compete on price. Now I get that sometimes budgets are small. But what I don’t get is clients who pretend that small budgets aren’t small. That annoys me. Here’s why.
In an ideal world, most people – and all clients, especially those who are not trained writers – should not edit their own writing. Here’s why.
The Safrea MediaHub is a place where members of the Southern African Freelancers’ Association showcase their talents, while providing interesting, entertaining and thought provoking content for readers and viewers. The Safrea Chronicle is a newsletter that draws subscriber’s attention to the best of that content. Subscribe by completing the form on this page.