Plain language means that the average Joe should be able to understand every word of your fine print. It’s a legal imperative. Here’s some help.
Email signatures. Such a small thing. Such a fraught issue, jam-packed with dilemmas. To keep it small or make it beeg? To brand the guts out of it or opt for plain text humility?
Grammar Police can be mean. We care about language and communication, and we want to ensure that people are understood clearly. But we often overstep the boundaries of appropriate correction.
All great leaders in history appear to have one thing in common. They led primarily out of who they were, even though we celebrate what
A big chunk of the success of your explainer video is down to the script. Because your concept can be spot-on, but if the words don’t ring true, resonate with the visuals, and hold the viewer for as long as possible, sorry for you. Here are 10 tips from someone who writes explainer video scripts for a living.
Renewable energy (RE) in South Africa is a complex issue with many roleplayers, complicated by confusing acronyms. Gareth Griffiths investigates. Back in the 90’s, when