Business writing

Home
Tiffany Markman

“Dear Sirs”? In 2021? Nope. Here are the alternatives.

A client of mine got very cross today. Not with me, thank goodness… But because her firm traditionally addresses its own clients as “Dear Sirs”.

Even when they are female or when they have not specified a preferred gender.

In 2021, this won’t do.

Read More »
Home
Tiffany Markman

What’s in a name?

Everything! This is the bit people usually obsess over when starting something new. As it happens, I didn’t.

Read More »
Home
Tiffany Markman

How to overcome content shock in 2021

What I’m about to say is unlikely to shock you.

In 2018, we hit the point of “content shock”; i.e. the moment when more content is published each day than there are humans alive to consume it.

Read More »
Home
Tiffany Markman

All eyeballs stop at numbers

I’m a words person, not a numbers person, and yet I’ve seen how the strategic inclusion of numbers makes the copy that I write and the training that I offer that much more powerful.

Read More »
Home
Tiffany Markman

“I’ll THINK ABOUT IT.”

Only one in nine people is a natural salesperson. The rest of us hate selling. Because, when it doesn’t work, it feels a lot like rejection. And rejection brings emotional pain. So let’s equip ourselves with better selling tools – especially in the age of COVID-19, when panic is everywhere, times are tough, friends are not few but hiding at home, and no-one needs more emotional pain.

Read More »