Tiffany Markman

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Tiffany Markman

“Dear Sirs”? In 2021? Nope. Here are the alternatives.

A client of mine got very cross today. Not with me, thank goodness… But because her firm traditionally addresses its own clients as “Dear Sirs”.

Even when they are female or when they have not specified a preferred gender.

In 2021, this won’t do.

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Tiffany Markman

Impostor Syndrome: Freelancer, do you get fraudy feelings?

I’m on very good terms with myself.
I don’t have many confidence issues. I’m good and I know I’m good. I am the only child of a single mom who genuinely believed that one day I would either a) marry royalty or b) be President. I failed to achieve either. But she still loves me.

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Tiffany Markman

What’s in a name?

Everything! This is the bit people usually obsess over when starting something new. As it happens, I didn’t.

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Tiffany Markman

How to overcome content shock in 2021

What I’m about to say is unlikely to shock you.

In 2018, we hit the point of “content shock”; i.e. the moment when more content is published each day than there are humans alive to consume it.

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Tiffany Markman

The Evolution of ‘Woke’

Do you consider yourself to be woke? If you do, you probably know that this term for being enlightened or aware, particularly about racism and social justice, is a political byword of African-American origin.

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Tiffany Markman

Manners maketh man. But who maketh manners?

I went to a school that was, shall we say, lenient in the comportment department. We greeted corridor-strolling teachers with a jaunty high five — or not at all. We were more rowdy than respectful. More passionate than polite.

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