Tiffany Markman

Business
Tiffany Markman

All eyeballs stop at numbers

I’m a words person, not a numbers person, and yet I’ve seen how the strategic inclusion of numbers makes the copy that I write and the training that I offer that much more powerful.

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Tiffany Markman
Tiffany Markman

Dear Apostrophe (A Love Letter)

Dear Apostrophe,

You and I have come a long way together. And now, as the rest of the world conspires to violate you, I hope you’ll accept this token of my love, understanding and support.

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Tiffany Markman
Tiffany Markman

For true SEO, remember the human element.

Google has evolved so much that it is far too clever for nonsense practices like keyword stuffing. So, what to do? Remember the human element. Here are 6 tips for achieving organic SEO on websites.

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Business
Tiffany Markman

“I’ll THINK ABOUT IT.”

Only one in nine people is a natural salesperson. The rest of us hate selling. Because, when it doesn’t work, it feels a lot like rejection. And rejection brings emotional pain. So let’s equip ourselves with better selling tools – especially in the age of COVID-19, when panic is everywhere, times are tough, friends are not few but hiding at home, and no-one needs more emotional pain.

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Business
Tiffany Markman

Why I won’t compete on price

My business policy is not to compete on price. Now I get that sometimes budgets are small. But what I don’t get is clients who pretend that small budgets aren’t small. That annoys me. Here’s why.

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Tiffany Markman
Tiffany Markman

Multi-tasking is not a strength.

We’ve bought into the trope that tackling multiple tasks at once means faster results. That it’s a great way to impress a boss. That it should appear on every CV we send. That ably juggling work and kids and life and lockdown and ageing parents and socio-economic stressors is to be desired. But the newest thinking is that multi-tasking is actually a weakness.

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