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A communication lesson from Dr Seuss
Children’s books and poetry have a lot to teach us, as adult content marketers, about what works and what doesn’t.
Tiffany Markman
4th November 2020
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Children’s books and poetry have a lot to teach us, as adult content marketers, about what works and what doesn’t.
They take a lot of research and a LOT of brain power. They may be small, but they can’t be dashed off in an hour, or in the shower.
I’m a words person, not a numbers person, and yet I’ve seen how the strategic inclusion of numbers makes the copy that I write and the training that I offer that much more powerful.
I was all set to pen a scathing indictment of mission and vision statements; items I occasionally refuse to write for my clients unless doing so culminates in a refusal to pay me. I hate them. And I’m not shy to say so.
Only one in nine people is a natural salesperson. The rest of us hate selling. Because, when it doesn’t work, it feels a lot like rejection. And rejection brings emotional pain. So let’s equip ourselves with better selling tools – especially in the age of COVID-19, when panic is everywhere, times are tough, friends are not few but hiding at home, and no-one needs more emotional pain.
When you’re dealing with all of the unfamiliar pressures that accompany digital presentations, you must ensure that all your other ducks are in a row. Here are some quick content, design and presentation tips.
My business policy is not to compete on price. Now I get that sometimes budgets are small. But what I don’t get is clients who pretend that small budgets aren’t small. That annoys me. Here’s why.
In an ideal world, most people – and all clients, especially those who are not trained writers – should not edit their own writing. Here’s why.