Introduction by Claudia Folgore-McLellan (Visual 8 Creative)
Traditional advertising is shifting to digital marketing, and this has changed the way companies spend their time and money. Advertising, which used to be seen as an expensive luxury, is now relatively cost-effective. Using digital technology, social media platforms and apps to better track and target audiences, and with the rise of influencer marketing, it has become clearer that engaging with different audiences across multiple platforms – single entry advertising will not result in a desired ROI.
Social media has particularly impacted the way businesses and brands engage and interact with customers. Advertising agencies will need to change things up somewhat in future – they will need to identify their niche and become flexible, with more fluid staffing that include collaborations, freelance/outsourced specialists, influencers, more feedback loops from consumers and clients that contribute to the final product.
In this podcast, Niki Moore chats to Shanaaz Nel (CEO at PEAR) to investigate how advertising agencies need to embrace digital marketing before they become overwhelmed by it.
For your reference here are Types of Online Advertising:
- Display Advertising (Banner Ads)
- Social Media
- Search Engine Marketing (SEO)
- Native Advertising (Paid Content like Articles, Infographics, Videos)
- Remarketing and Retargeting (Showing ads to your audience—people who have already visited your site)
- Videos
- Emails
- Influencer Marketing
- Emails
- Influencer Marketing
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