This is one of those stories that’s worth sharing for the sheer delight of the embellished rumour that the recipe survived the SS Quanza shipwreck, off the coast of East London, but this isn’t true an most likely crept in as some sort of marketing spin, somewhere along the way.
Another amazing South-African brand that has been around since the days where we’d spot a friend an extra two bucks for a pack at the school tuck shop or spaza, is SIMBA Chips. Sharing is caring.
Over the coming weeks, I’d like to take you with me on regular trips down dusty farm roads and into post war imaginings, to times in history when regular people had brilliant ideas, and without knowing much about theoretical marketing, production, access to markets and advertising, as entrepreneurs are familiar with today – they ploughed through regardless and took their products to market, establishing brands that have stood the test of time.
Valentine’s Day 2021 is looking quite different to previous years… in fact, it’s almost nowhere to be seen.
A Brand Audit is literally like putting your brand, in it’s entirety, under the microscope and assessing it’s strengths, weaknesses and/or inconsistencies. In my opinion it’s an invaluable exercise.
Wouldn’t it be great if we could push a button and reset the world. At this point we’re all hoping for things to get back to ‘normal’. Don’t put your life and business on hold until then…we have to keep pushing!
Freelancing platforms like Fiverr bring together freelancers from countries across the world – but sadly they’re not attractive enough for professional, experienced designers to take up opportunities. This is a short story and a lesson in Marketing, Advertising and Design by Claudia Folgore-McLellan creative consultant at Visual 8 on what I call ‘sausage factory design’.
So we’ve covered where we’re at in the Covid-19 media mix and we now know that online is where it’s at. The retailers that will turn out to be clear winners this year-end and into the future will need to adapt quickly to be more digitally savvy and price-sensitive to retain their existing customers.
This week we continue the conversation on the impact that the Covid-19 global pandemic has had on media and we question if the use of digital media is in fact a fad or trend?
Over the past six months as global lockdown measures were introduced, we’ve seen a distinct change in media communication in South Africa and globally. In this podcast we discuss consumer behaviour, advertising and media messaging through Covid-19.
The Safrea MediaHub is a place where members of the Southern African Freelancers’ Association showcase their talents, while providing interesting, entertaining and thought provoking content for readers and viewers. The Safrea Chronicle is a newsletter that draws subscriber’s attention to the best of that content. Subscribe by completing the form on this page.