Safrea’s bold transition to new media pays off

Amid Covid-19, Safrea creatives used lockdown to pivot into ‘new media’ – surprisingly unfamiliar terrain for many seasoned creatives – and the work is now paying off.

Amid Covid-19, Safrea creatives used lockdown to pivot into ‘new media’ – surprisingly unfamiliar terrain for many seasoned creatives – and the work is now paying off.