How to brief a writer? Like this.

First things first: You have to tell us stuff.
Ever heard the expression, “Garbage in, garbage out”? If your writer doesn’t have solid, accurate facts to work from, the job’s gonna be a #fail.

First things first: You have to tell us stuff.
Ever heard the expression, “Garbage in, garbage out”? If your writer doesn’t have solid, accurate facts to work from, the job’s gonna be a #fail.