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Everything! This is the bit people usually obsess over when starting something new. As it happens, I didn’t.
Tiffany Markman
9th July 2021
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Everything! This is the bit people usually obsess over when starting something new. As it happens, I didn’t.
What I’m about to say is unlikely to shock you.
In 2018, we hit the point of “content shock”; i.e. the moment when more content is published each day than there are humans alive to consume it.
Do you consider yourself to be woke? If you do, you probably know that this term for being enlightened or aware, particularly about racism and social justice, is a political byword of African-American origin.
I went to a school that was, shall we say, lenient in the comportment department. We greeted corridor-strolling teachers with a jaunty high five — or not at all. We were more rowdy than respectful. More passionate than polite.
My name is Tiffany. This is why it pleases me no end to know that the custom colour — that delicious shade of robin-egg greeny-blue — that is associated with luxury jewellery brand Tiffany & Co is called ‘PMS 1837 Blue’.
You’ll have seen in your own life how overall judgements about a person often inform our perception of their specific traits. This is called the ‘halo effect’. When we look at pretty privilege from a macrocosmic level, we find that it is interwoven with many aspects of our society. In our social circles, we can easily identify ‘the pretty one’, and we can recognise the privileges that he or she may be afforded as a result.
As service professionals, we’re programmed to say “Yes” to pretty much everything.
If you’re reading this and you’re a creative, odds are you’ve seen a couple of bad briefs in your time — as in, “I dunno. Maybe make it blue? No, a less-blue blue.”
Money, money, money.
We all need it, but not everyone has to manage it as meticulously as freelancers do.
Children’s books and poetry have a lot to teach us, as adult content marketers, about what works and what doesn’t.