They take a lot of research and a LOT of brain power. They may be small, but they can’t be dashed off in an hour, or in the shower.
I’m a words person, not a numbers person, and yet I’ve seen how the strategic inclusion of numbers makes the copy that I write and the training that I offer that much more powerful.
I was all set to pen a scathing indictment of mission and vision statements; items I occasionally refuse to write for my clients unless doing so culminates in a refusal to pay me. I hate them. And I’m not shy to say so.
Okay, so let’s agree that writing matters because every manifestation of your professional brand, except for what comes out of your mouth, requires writing.
Dear Apostrophe,
You and I have come a long way together. And now, as the rest of the world conspires to violate you, I hope you’ll accept this token of my love, understanding and support.
Google has evolved so much that it is far too clever for nonsense practices like keyword stuffing. So, what to do? Remember the human element. Here are 6 tips for achieving organic SEO on websites.
Only one in nine people is a natural salesperson. The rest of us hate selling. Because, when it doesn’t work, it feels a lot like rejection. And rejection brings emotional pain. So let’s equip ourselves with better selling tools – especially in the age of COVID-19, when panic is everywhere, times are tough, friends are not few but hiding at home, and no-one needs more emotional pain.
When you’re dealing with all of the unfamiliar pressures that accompany digital presentations, you must ensure that all your other ducks are in a row. Here are some quick content, design and presentation tips.
My business policy is not to compete on price. Now I get that sometimes budgets are small. But what I don’t get is clients who pretend that small budgets aren’t small. That annoys me. Here’s why.
In an ideal world, most people – and all clients, especially those who are not trained writers – should not edit their own writing. Here’s why.