Social media is not about content
By Michael Wood (Edited by Delilah Nosworthy)
The most focused and effective social media campaigns are informed by target market demographics, firmographics, and technographics. Effectiveness is primarily about the right channels. Objectives, positioning, and content are only relevant if your target market personas are appreciably present on the channels you select.
Walking among the ghosts of Talana Hill
Early on 20th October 1899, Boer soldiers stationed atop Talana Hill shelled British forces camped below at Dundee. Thus began the Anglo-Boer war of 1899 -1902.