We’ve bought into the trope that tackling multiple tasks at once means faster results. That it’s a great way to impress a boss. That it should appear on every CV we send. That ably juggling work and kids and life and lockdown and ageing parents and socio-economic stressors is to be desired. But the newest thinking is that multi-tasking is actually a weakness.
Is thought leadership a real thing? Yes. Behind the buzzword is the admirable ambition of being viewed as a credible industry expert; someone who can offer insights worth listening to. Here’s what you should know about becoming one.
Plain language means that the average Joe should be able to understand every word of your fine print. It’s a legal imperative. Here’s some help.
Email signatures. Such a small thing. Such a fraught issue, jam-packed with dilemmas. To keep it small or make it beeg? To brand the guts out of it or opt for plain text humility?
Celebrities are saying, with their baby naming, that ordinary rules need not apply. And as it turns out, there’s psychology behind it. If you’re a rockstar, for example, having a kid is deeply uncool, so you have to call it Fifi Trixiebelle, like Bob Geldof did.
Grammar Police can be mean. We care about language and communication, and we want to ensure that people are understood clearly. But we often overstep the boundaries of appropriate correction.
A big chunk of the success of your explainer video is down to the script. Because your concept can be spot-on, but if the words don’t ring true, resonate with the visuals, and hold the viewer for as long as possible, sorry for you. Here are 10 tips from someone who writes explainer video scripts for a living.